Optimizing Unused Space with Innovative Merchandising Panels and Display Bowls

In-queue merchandising panels are the unsung heroes of retailing, turning dead floor space into profitable revenue generating areas. Merchandising panels showcase products in a manner that is visually captivating, triggering those last impulse sales while customers are standing in the checkout line. Merchandising products in the customer queue has been proven to improve sales up to 20%. Intelligently positioning innovative merchandising panels and display bowls in the customer queue creates a number of benefits including:

Maximize Space:

Efficiently designed panels can optimize the use of limited space around the queue area, ensuring that a wide range of products is accessible to customers without causing congestion or discomfort.

Cross-Sell and Upsell:

Utilize in-queue panels to display complementary products or upgrades to items customers may already be purchasing. For example, if you have a shoe store, display socks, laces and cleaning products in the queue to remind customers of their need for those items.

Impulse Purchases:

Offering small, attractive items such as candies, magazines, or gadgets in the queue can tempt customers into making last-minute impulse purchases while they wait. Putting candy near the cash register also entices children to ask their parents to buy it for them thus producing more sales.

Promotions and Discounts:

Highlight special offers or discounts on fixtures near the checkout area. This can prompt customers to add additional items to their purchase to take advantage of the deal. Putting the promotional discount as a one time offer or a limited time offer can also create FOMO (fear of missing out) prompting customers purchase products impulsively due to the added pressure from the time constraint.

Types of Merchandising Panels to use In-Queue

There are two main types of merchandising panels, each boasting its own unique set of advantages. Here are some of the most popular types:

Stanchion Panels:

This option features a Merchandising Panel specially crafted to seamlessly integrate with retractable belt stanchions. Retailers often utilize stanchions for customer queue management, and this solution enables merchandising panels to be incorporated into the customer queue using the existing stanchions. Utilizing a collar that clamps to the stanchion to provide attachment points for the panels this is a simple, low cost, efficient way of implementing in-queue merchandising. Made from lightweight durable aluminum these panels boast 1” slat spacing, ensuring optimal merchandising capacity.

Gondola Panels:

Renowned for their versatility, gondola panels are slatwall panels mounted on a wheeled base. This allows the panel to be moved anywhere in the store quickly and effortlessly. Gondola Panels can be used to create a customer queue or set up as a stand-alone fixture near the queue. They can be setup on the fly in case lines get too long and need to be organized.

Elevate your displays with Crystal Clear Display Bowls

Display Bowls slide on to the top of retractable belt stanchions in the customer queue turning the stanchion into a merchandising fixture. Made from crystal clear polycarbonate, Display Bowls entice customers to explore an array of products as they are idle in the queue. Crafted for small items that are perfect for last-minute purchases, the Display Bowl is tailored for items like snacks, candy, or small collectibles. The bowls can be used by themselves or with merchandising panels providing increased capacity. These bowls inject an element of curiosity and excitement that makes them one of the most effective merchandising tools available.

Conclusion: Dress for success

In conclusion, merchandising panels and their accompanying accessories, such as display bowls, offer retailers versatile solutions to enhance their store layouts and optimize space utilization. By seamlessly integrating with existing fixtures like retractable belt stanchions, these panels provide a cost-effective means of expanding merchandising opportunities while maintaining efficient queue management systems. The addition of accessories like Display Bowls further enhances visual appeal and product presentation, enticing customers and driving sales. With their adaptability, ease of installation, and capacity for maximizing merchandising potential, these solutions have become invaluable assets for retailers seeking to create dynamic and engaging shopping environments.

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